Sometimes “good enough” isn’t good enough.
Simple mistakes can alienate readers. Dumb oversights make your efforts seem amateurish. Even if you’ve invested time and effort into every other aspect of your business, one small typo communicates to your readers that you don’t have the attention to detail. After all, if you’re willing to overlook this mistake, can the reader really trust that you haven’t left anything else out?
Copyediting is a necessary process for any document–eBook, blog post, newsletter, etc.–to take it from a rough draft to a publishable form. Often, clients feel that they can handle copyediting tasks alone; however, it takes an extra set of eyes and a 2nd opinion to really sort out the things that are holding your work back from being taken seriously on a professional level.
Common copyediting mistakes include:
- grammatical errors
- spelling mistakes
- inconsistencies (ex. using the 1st person and 3rd person interchangeably)
- awkward phrasing
- formatting errors
- incorrect facts
- poor citations
As a copyeditor, Tom’s process is thorough:
First, he reads the initial document, taking note of the author’s intent and keeping an eye out for endemic errors. Then, he rereads a document meticulously, providing the client with style sheet (a list of all names, terms, spellings, hyphenations, capitalizations, grammar styles, etc.) and a list of suggestions to the author. After a brief consultation with the author and others involved in the publishing process, Tom creates a deliverable that clients can then publish or handoff for the next phase: proofreading (see below). For long-term clients, this process is streamlined.
Copyediting is only one piece of the puzzle towards crafting professional content. Once you’ve got your writing looking great, nailing the presentation is key. Proofreading takes into consideration not only what is being read, but how it will be read. For eBooks, proofreading includes working in conjunction with a designer to ensure that your work meets not only the formatting demands of online distributors, but also creates a visual impact on the reader. For online-based projects, like blog posts, your work must look appealing and be formatted across all devices and displays.
Proofreading is more than just making sure your paragraphs are spaced properly. A professional proofreader understands each work as part of the whole. For businesses, how does each particular blog fit in with your entire brand? How does the layout match your company’s mission? Does your eBook reinforce the platform and build trust with your target audience?
For these reasons and more, you can be assured that hiring Tom as your proofreader for your next project is a winning decision.
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There’s nothing worse than a typo. Contact Tom today to take your writing to the next level.